product. This is not easy to do, so we’ve consulted our sales and design team, who have worked on several rental displays in Las Vegas and with various clients. And here, we have curated 12 engaging booth design ideas.
Choose the right location
Your location decides your lighting features. It determines the type of booth you can use and what will hinder or aid your booth’s visibility. If you have a choice, always choose the right side since most visitors often look on the right side. This is evident when considering that most people are right-handed and tend to look on the right side when using their hands (logically proven).
Keep your booth obstacle-free
Avoid cluttering the middle or front of your booth with furniture or counter stands. This makes the booth look less inviting visually. Instead, divide your booth space into zones. Chairs, tables, and product displays should be kept on the sides. Counters with marketing material should ideally be placed at the exits on the sides. The front and middle of your Las Vegas booth rental should remain open and welcoming, with carpet lights. The idea is to keep the way for visitors free.
Use signage for zones
Work with your booth designer to figure out zones. To give you an idea, the zones you assign for product presentations should be separate from discussion zones. After all, a customer can’t hold a business conversation in a loud area. It would help if you accounted for storage and reception zones. If your trade show exhibit for Las Vegas is small, you can have exhibition walls with clear demarcations that make each area evident to visitors.
Have multiple entrances
Having multiple points of entry is advised. Multiple entry points are advisable if you choose visitors to enter and exit at their convenience since some visitors prefer their space and don’t want to be greeted with a sales pitch by a staff member immediately.
Account for your booth size
If you have a small booth, you must offer the best version of any engagement idea you use. Since there will be only a limited number of ideas, you can incorporate them into your booth design. Don’t try to copy your competition. Know your USP and stick with that. Your customers will be interested to know what your company or product offers. And that will keep your company separate from your competitors.
Use high-quality marketing collateral
Even for something as simple as your business card. Don’t go cheap. To a lot of visitors, it’s obvious when brochure, visiting card or even the promotional item they are handed is cheap. Visitors will naturally appreciate quality. So don’t print out on cheap paper, that will ruin all the effort your designer has put into your design. This advice extends even to the graphics you use for your booth, the fabric is always a better choice over vinyl since it makes the logo and colors of your brand pop-out.
Use promotional items
As long as marketing and advertising have existed, promotional items have remained an evergreen strategy to make a good impression on customers. Even items such as pens, notepads and holders make the customer feel good. It’s far more effective to give items that are actually useful to visitors such as carry bags. You can also offer them your own products as giveaways, making the use of promotional items, twice as effective for your engagement strategy.
Host a contest
Contests have become a multi-channel way of engaging with visitors and customers. You can use contests to engage with customers before and after your show. Through the use of social media. Contests are a great way to get the first name and contact details of your customers. Any kind of contest works really, as long as there is a prize involved. We suggest to go with lucky draws, since the pool of winners larger. This encourages more customers to participate in your contest.
Use touch-screen technology
Most of us already have smartphones, so using this technology is second nature to all of us. So using touch pad gear like tablets, screens and digital displays will help your booth rental for Las Vegas look and feel more interactive. Touch-screen technology is a great way to include interactive elements and company information together. You can also pair it up with QR code scanning to enable users to have direct interaction with their smartphones.
Engage through their sense of touch
Your tactile sense or your sense of touch is often the most overlooked sense. Unlike your eyes which you can close, you can never turn of your sense of touch. So when designing your booth rental, make sure that the surfaces visitors interact with leave a nice tactile sensation. Carpets can be soft, while tablets can buzz when swiped. Even the giveaways you present, can be made of materials that create a feel-good effect for your visitors.
Use lighting to set the mood
To make your booth become a memorable experience, you have make your lighting different. Your lighting should match the goals of your booth design. For products display, a bright source of light like a spotlight is a must. For a lounge-like ambiance, use dim lighting or blue hues. You can also use back-lighting on your signage to create a particular look for your booth design. A word of warning though, be mindful of visitors with light sensitivity issues. Make sure your staff can turn off the lights, so to speak, if a visitor feels particularly troubled.
Reuse the same booth rental for Las Vegas
It’s not a bad idea to reuse your booth rental, if you are exhibiting at multiple venues. If your exhibition objectives are the same than reusing the same design and the same engagement ideas is very cost-efficient. It will also help you maintain a consistent look as your exhibit at different venues.
So there you have it, our top 12 tips for engagement ideas, we hope you gain a lot of mileage out of these ideas as you use them for your booth rental for Las Vegas.